For almost 46 years, the Sandton Chronicle has been the voice of the community and today delivers news and advertising to 51650 doorsteps in the Sandton area every week. On a typical Wednesday 129 125* Sandtonites aged 16 and over will read the Sandton Chronicle.
Independent research shows that 59 percent of decision-makers** living in the Sandton area read the Sandton Chronicle, while only 11 percent read The Star and 19 percent The Times.
There are 82 714 purchasing decision-makers in the area.
**SOURCE ROOTS 2010
To cater for these demanding readers, the Sandton Chronicle has a success formula of local community news. The newspaper pulls the community together by reporting on newsworthy activities and events in its distribution area. Its duty as a 'village notice board' is to inform and educate the local community.
The Sandton Chronicle also contains various sections, such as Leisure Options, Autodealer and Property Week.
- Leisure Options, the entertainment section, is the definitive guide to the good life in Johannesburg. Launched in 1995, it caters for readers who are A/A+ income earners in the northern suburbs of Johannesburg. Sharp, short, snappy editorial - aimed at the cash-rich, time-poor Jozi reader - includes everything from new movie releases, music and books to must-see art expos, sensational shopping, cutting edge décor ideas and diary dates for the weekend.
There’s also fun stuff for kids, travel, gardening, and a hot food and wine section … basically everything an affluent northern suburbs reader wants. The supplement also offers readers fabulous giveaways and runs the annual, hugely successful (and original) Best of Johannesburg Readers’ Choice Awards.
Leisure Options is published in the newspaper every fortnight (mid-month and month-end).
- Autodealer motoring supplement is an editorially-based supplement of exceptionally high standard. Relevant motoring news attracts regular readers who follow launches, reviews and other industry news every week.
Autodealer also includes new and pre-owned dealer advertising, making it easy for readers to find the ideal cars to suit their pockets.
- The Property Week section showcases various properties on sale or for rent.
In addition to carrying adverts, the Sandton Chronicle also carries loose inserts (pamphlets), bringing retailers' goods, services and prices to the attention of readers, giving them even more choices, particularly through advertised specials and bargains to help them make their shopping decisions.
The Sandton Chronicle is undoubtedly the most widely distributed and cost-effective advertising medium to reach the wealthiest community in the northern suburbs. Its cost-effectiveness is evident in the R 600.92 it costs to reach 1 000 Sandton doors (based on a full-page, black and white advert).
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