Financial Talk


If your portfolio is well positioned and well balanced to begin with, you are less likely to be tempted to make changes based on short-term market fluctuations. 

The main objective of diversification is to divide your assets into specific classes and regions.

This will automatically reduce your overall risk and volatility in your portfolio, which will help you avoid making some costly mistakes driven by greed and fear. Diversification helps your portfolio remain robust and relevant as market conditions change and can help you remain on track to achieve your investment goals.

Whether you are investing in the global or local market, the same rules for diversification always apply.

You need to decide how much offshore exposure you want as part of your diversified portfolio.

Some key pointers to keep in mind include…

Asset class diversification

The basic building blocks are equities, fixed income, property and cash.

You should aim for a mix that suits your risk profile and investment horizon. This will provide enough growth (equities in the long run), enough stability and

 yield (cash, fixed income and property) in the short and medium term. Your selected fund manager should provide the necessary asset class diversification.

Tactical changes may be useful from time to time and a financial adviser can help you decide on a suitable long-term diversified allocation.

Global diversification

Offshore currency and economic exposure is essential when building resilient long-term portfolios. Limiting your investments to one geographic region or currency (South Africa) will greatly increase your risk and volatility.

You need to have exposure to other countries and currencies and this can be achieved by investing directly offshore or using rand-denominated offshore funds.

Market diversification

A good general equity fun or balanced fun asset allocation can ensure that you gain exposure to many different industries and market sectors. If you only invest in specialized sectors such as gold or property, your risk and volatility will rise significantly.

Manager diversification

Like different sectors of the market, different kinds of fund managers also fare well at different times. The best performing funds this year will not necessarily be the best performing funds next year. It can be useful to combine managers with different styles. You can diversify by choosing a portfolio combining active and passive fund managers. Active management will mean using a singe fund manager, co-managers or a team of managers to actively manage a fund portfolio. Passive management, also called passive investing, is an investing strategy that tracts a market-weighted index or portfolio.

Author: Ian Daniell, PSG Wealth.
For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]




Make choices that are right for your objectives, investment horizon and risk profile

For the last two years, our market has been flat, delivering barely positive returns. Many investors feel the pressure during times like these, often asking their advisers:

What should I do now?’

The problem is that these flat returns have also been accompanied by heightened volatility, meaning investors have not been rewarded for the risk they have taken over the last two years. 

But this immediate default to panic when major local or global events have an adverse impact on the market is often disproportionate.

Big ticket events seem to remove all the certainty from our world. We forget that we have been rewarded with steady inflation-beating returns over the long term, and our focus reduces to the problem we are faced with right now.

 ‘What should I do now?’

Action must be justified and measured. When weighing a change in your portfolio, consider the implications and alternatives, and make sure the move you eventually make is right for your objectives, investment horizon and risk profile.

Sometimes, making changes to your portfolio is the right decision, like if your portfolio wasn’t correctly positioned to begin with, or if you have a change in circumstances.

Even in volatile times, careful action is sometimes the right call. After all, volatile markets can also present us with buying opportunities. Those with cash on hand often find the best bargains when fear stalks the market.

When action leads to tears.

What many people mean when they ask us what they should do, though, is not . ‘Should I review my long-term investment plan? Rather, what they are really asking, is whether it is time to sell their shares, and rather invest in cash.

When we raise the issue of cash not outperforming inflation in the long run, the response is ‘I’ll invest when the market recovers.’ Typically, ‘What should I do?’ is code for ‘Can I time the market?’.


 Behavioural economics teaches us that people suffer disproportionately from a loss. This is called loss aversion. The stress caused by such a loss is much more unpleasant than the ‘high’ offered by gains.

When people sell out of markets after they have fallen, they are rationally trying to manage their loss aversion. Unfortunately, loss aversion is a poor pilot of your investment strategy. 

Research shows that trying to time the market does not work. Markets are not only driven by information and fundamentals, but also by sentiment, which tends to feed on itself. 

In a bear market, we focus on the negative. In a bull market, bad news is often disregarded.

Research by Dalbar found that equity investors who sold their shares during market volatility in 2011 lost more than 5 per cent of their portfolio values, while investors who remained invested on average made a gain of 2.12 per cent over the same period.

If we consider stock market returns up to the end of April this year, the local stock market outperformed inflation and money markets during the 2008 financial crisis and subsequent two years of recovery. By the time investors decide to disinvest, the worst may already be behind us. 

They also tend to miss out on the rebound – because, by the time signs of a market recovery are clear, you have already missed out on the start of the run.

Author: Johann Smith, PSG Wealth.
For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]



In a perfect world, your initial share analysis will always be correct, and shares in your portfolio will be held for the long term. The reality is often different and investors do not hold shares forever.

Using the investment guru Warren Buffett as an example, investors often assume that Buffett ‘buys and holds’ all his investments for the long term.

An academic study, published in 2010, for the period from 1980 to 2006 indicates that Buffett’s Berkshire Hathaway only held seven of the 230 shares owned during this period, for more than 12 years.

There is more detail behind this statement, but according to the study, he sold more than 80% of the shares within five years of purchase. ‘Buy and hold’ for a lifetime did not happen for this period, as is often believed.

It is critical to have a sound process and discipline for the purchase decision, but the same applies for the sale decision. It is empirically proven that more behavioural factors play a role in the sale decision. Logical and knowledgeable investors can sometimes knowingly or unknowingly make irrational and inconsistent decisions that hamper performance. 

Shares held back for 12 year +
80% Shares sold within 5 Year Time period

“To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.” – Goethe.

There are various behavioural traps. In terms of the sale decision, this includes a bias that the investor has in the processing of new information that differs from the initial view (purchase decision).

It is often painful to interpret new information that differs from one’s original assessment. Sometimes investors suffer from loss aversion. In such cases,
investors may not fully weigh and analyse negative expectations and hold on to a loser and hope that the investment will improve in the future.

Investors often also suffer from overconfidence.

This partially originates from our memories frequently being selective and only remembering our successes. When we review situations, we often see outcomes as obvious, when our initial assessment was more uncertain. We tend to think we have more control over results than we actually do, and over-weigh our assessment of potential outcomes. On the other hand, we want to avoid regret and will then refrain from selling a share out of fear that we may miss out on performance.

A combination of these issues may cause investors to hold on to excellent performing shares that become too expensive. These shares mostly revert back to their intrinsic valuations which can result in severe under-performance and permanent capital loss, especially if the share was in a price bubble.

The above mentioned are only some of the behavioural stumbling blocks that investors need to consider. It is clear that buying and holding shares in ‘good’ companies, is probably an inadequate investment strategy.

Sale decisions can be determined by a single or a combination of factors such as price-earnings-ratios, profit declines, change in management, cash flow deterioration and share price behaviour. In order to be a successful investor, one has to know the different factors, measure them correctly and apply that process consistently. If a disposal process and discipline do not exist, behavioural factors might take their toll on investment performance.

Working with a personal portfolio manager can help investors formulate the processes and disciplines to overcome these kinds of challenges, and achieve
better investment outcomes in the long run.

Author: Dawid Botha, PSG Wealth.
For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]




Taking a longer-term view will make short-term volatility matter less, and you will feel less inclined to act on every short-term move

Don’t lock-in permanent losses:

No one likes thinking of losses – never mind permanent ones.

And, we don’t need a behavioural expert to tell us that when it comes to investing, we feel the pain of losses (or even just declining markets) much more intensely than the satisfaction of positive investment returns.

It should by now be a well-known fact that the average investor does worse than the market. The biggest reason for this underperformance is the fact that these investors allow their emotions to get in the way of their long-term investment needs and goals, which sees them buying high and selling low.

On the one hand, the average investor tends to get overexcited and buys when markets or funds are rising (becoming more expensive) and when there is an abundance of good news.

On the other hand, the average investor panics and sells when news flow is bad and markets or funds have declined. It’s these actions that significantly dent the chances of meeting long-term investment objectives.

What is a permanent loss?

We see a ‘permanent loss’ as a loss that will be very hard or impossible to make up. One way to define this is when the value of something is impaired forever, or for the length of your investment horizon, regardless of whether you have sold the investment and realised the loss, or not.

 The other way to define a permanent loss is to look at what happens when you sell a good asset in a bad situation. In other words, when the reduction in market price was temporary, and in fact a buying opportunity.

Markets go up and down and, in the short-term, there is little logic to how the markets reflect news and other information. This makes it very hard to avoid taking actions that will incur a permanent loss.

So how do investors prevent this?

How to prevent permanent losses?

Careful selection of your investments is the real key to preventing the locking in of a permanent loss.

The key assessments you have to make to determine quality are whether the company has a strong business model (look at all that this ideal entails, such as pricing, cash flow, a growing market and the like) and if the company has trustworthy, capable management (look at whether they own shares, and how they have acted for shareholders in the past).

These actions will bring you closer to having shares with better businesses and better management teams, who are able to respond to the environment with shareholders’ interests at heart.

Higher quality certainly deserves a higher valuation, but the general rule here is to not overpay for any asset. Buying an investment, be it a business, share or house in an inflated situation, seldom pays off.

If you can harness the essentials of taking a long-term view coupled with a quality assessment and, crucially, not overpaying for the asset when you buy it, you will be much closer to avoiding the costly mistake of locking in a permanent loss.

Author: Anet Ahern, PSG Asset Management
For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]

Higher quality certainly deserves a higher valuation, but the general rule here is to not overpay for any asset.





Although most investors blame the market for not meeting their investment goals, the reality is that it is usually due to their own behaviour.

The good news is that investments can be managed by putting the right plans and strategies in place, sticking to them and by using the right investment vehicle. Multi-asset funds combine a variety of asset classes, providing a mix of growth assets such as shares, and more stable assets such as cash, in line with their respective mandates and objectives.

The funds are professionally managed and continuously rebalanced ensuring they retain exposure to the right types of assets in varying market conditions. By taking the pressure off the individual to select the right funds, investors are also relieved of having to react to market developments – and potentially making the wrong decisions in the face of fear.

The Association for Savings and Investment South Africa (Asisa) reports that most net new retail investments were invested in the South African Multi-Asset High Equity sector – also known as balanced funds – in the last quarter of last year.

These funds comply with the Prudent Investment Guidelines, as set out by Regulation 28 of the Pension Funds Act, and are popular choices for pre-retirement investments (retirement annuities, preservation funds, pension funds and provident funds).


Author: Jac de Wet, PSG Wealth.
For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]



Most investors are familiar with the term “diversification”. It is one of the cornerstones of sound investment strategy. Wall Street equities analyst, Barry Ritholtz, put it simply when he said: 

 “The beauty of diversification, is that it is about as close as you can get to a free lunch in investing.

As investors, we need to always take cognisance of this particular principle if we are to ever achieve our investment goals. For this reason, all of us should have at least some interest in offshore assets. Regardless of your optimism or pessimism towards the future of South Africa, it would be prudent to have a portion of your total portfolio externalised.

When we consider the fact that South Africa’s GDP represents only 0.37% of the world economy, we begin to see just how over-exposed we are to this country. Most of us build our houses on South African soil, we run our businesses proudly South African, and we earn and save our money in South African Rands, yet most South Africans hesitate when it comes to foreign investment.

  • World GDP
  • SA's GDP 0.37%

We believe that part of this hesitation stems from the uncertainty and confusion around investing overseas. This is entirely understandable. There are over 60,000 listed companies to choose from around the world, the currency seems to be getting more and more volatile every day, and foreign tax laws and exchange controls are perpetually changing. In addition to this, there seems to be a prevailing assumption that investing offshore is expensive, and difficult. It is simply too easy to become overwhelmed.

The reality is that the costs involved in investing outside of South Africa should be no different to a local investment, and a good financial adviser would be able to make the entire process surprisingly simple.

While currencies will fluctuate over a short-term period, the long-term trend points to a weakening rand. By investing offshore, not only are you reducing your risk by asset diversification, but also by hedging against rand depreciation. Foreign investment also affords the investor access to a vast universe of opportunities not found on local shores.

One of the primary goals of most investment portfolios is to grow with or above inflation. You might not realise it, but you have a specific rate of inflation applicable to you and your lifestyle. A good exercise to do, is to evaluate the kinds of goods and services that you use daily, and consider whether or not they are produced in South Africa, or overseas.

Your car, its fuel, your mobile device, your internet streaming services, your medicine, and even your food, is all linked to the U.S Dollar. In order to keep up with the inflation applicable to these foreign goods and services, your wealth needs to appreciate in international terms.

The fundamentals show that international stock markets offer long-term inflation-beating growth whether measured in rands or hard currency. That being said, you are not limited to offshore equities alone.There are solutions available to investors anywhere on the risk spectrum. Whether you are more inclined to conservative investments or whether your appetite is for more dynamic growth; there is a solution that will suit your specific needs and goals.

While returns and risk-profiling are important considerations to make, it is equally important to consider the offshore investment structure itself. Tax and estate planning consequences of the various offshore structures will vary; and we once again recommend that you seek professional financial advice on this topic, should you wish to make an informed decision.

While it would be difficult to broadly talk about a pre-defined portion of wealth that should be invested offshore without evaluating your specific portfolio; we do believe that your ideal percentage will be higher than you think.

Author: Cameron Muller, Wealth Manager at PSG Wealth Melrose Arch. For investment advice contact one of the advisers at PSG Wealth Melrose Arch on 011 721 0600 or [email protected]


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